Hi, I’m Julie DeMaggio and I’m a fashion designer. I mostly design and make clothing for women, but I get bored easily so I also dabble in swim wear, fashion illustration, and geeky accessories & jewelry like fanny packs and earrings made from computer parts. I live, eat, breathe and design with my two kids, two chickens and adopted cat in Chico, California.
As a young person, it took me a long time to realize fashion design was a real thing you could actually make a career out of. So I eventually got a degree in Apparel Design from Chico State and moved to L.A. to start making it happen. L.A. Is rad in so many ways and I miss it a lot sometimes. But, I wasn’t that interested in raising my kids there, so after putting in some years in the fashion industry, I came back to Chico. I’ve been teaching fashion classes at Butte College and doing my own design thing on the side since then.
I make clothing simply because I often feel as if I will explode (or maybe implode) if I don’t create.
I am inspired by color. I am inspired by certain people sometimes; a muse now and then. I’m constantly inspired by my children and their imaginations. I design clothing that is wearable, happy, and that has a bit of a sense of humor.
My process is over time I collect images, little artifacts, memories, etc. and when the creative juice starts flowing (of which I have no control when it strikes) I begin swirling everything together. Sometimes I sketch first. Sometimes I drape fabric on the dress form. Sometimes I draft a pattern. It’s always different. And that keeps it interesting.
I always have a person in mind when I design. I think that’s a basis for successful fashion. She is not of any certain age, but she has a youthful outlook, she’s playful. She is active and wants to be happy and have fun, but also wants a certain degree of comfort and utility.
I have a couple of favorite pieces. One was a wool plaid dress I made after being inspired by a vintage 1960′s gown. It is a halter, A-line, knee-length dress made from vintage wool plaid fabrics a friend’s mom passed on to me. For some reason I think about it a lot even though I made it years ago… Another is a skirt I made as a wearable art piece using blue and green latex gloves. Some day I might make a top to wear with it. Maybe.
What a wonderful shop (Three Sixty Ecotique) Crystena and Lorna have created! One gets such a great feeling just walking inside. They’re masters at curating the perfect selection of vintage for a given time and customer. I rarely leave without buying something I love, and always leave feeling refreshed.
I met Crystena years ago at Butte College and we connected a number of times when I had my little downtown shop, GreenDot Designer’s Lounge. These ladies have been wonderful in allowing me to sample some of my humble wares in their boutique. They play a very important role in supporting local “makers” in our community!
This [feature] is coming at the perfect time because I just recently made a very conscious and purposeful decision to rededicate myself to my craft. I’m embarking on a new chapter to be filled with intuitive art/design-making in conjunction with earning my Master’s degree in Fashion Design.
I am trying to be more “out there” on the web, but it definitely takes effort. Here are my links…
Photography by Briana Morrison
Hello… We are Amy Waltz, Dianna Santilli Young and Jocelyn Glatthaar, the girls behind Amy Waltz Designs (AWD). We all live and work in the lovely and quaint town of Chico, California. We make jewelry with intention, purpose and meaning … SOUL jewelry.
Interestingly enough, AWD was born from my (Amy’s) photography work. Photographing newborns, I wanted to make pendants for the new mamas with photos of their babies so that’s where all of this began. I also very strongly connect with and believe in the power of positive thought. All along, the jewelry has always had a very mindful and purposeful component to it. My heart space with it was to use it as a way of propelling goodness and light. With little hidden mantras and words and hand-written notes of inspiration with each order, I thought it could help people to breathe a little deeper, let go a little more and treat themselves and each other with a little more heart. This will always be the *intention* of AWD. As I have grown, though, it has grown and at the present I have never felt more at home with it as I do now. These beautiful girls, Dianna and Jocelyn, round it all out for me. I feel such truth with what we are doing. More than making jewelry, we are living life together. We laugh, dance, cry, create, sing, and share in this journey. We all bounce ideas off each other and each of us brings a beautiful uniqueness to the table, offering something totally different and inspiring to the process and all of it together just flows and feels right. I would not be where I am today without Dianna and Jocelyn (obviously!). They help to ground and center the journey and bring a greater depth and creativity to the designs and outcome. And our families are right by our sides. With total support, they help to carry us and allow us to spread our wings and fly.
It’s so interesting because all of us dwell in a very similar place with our art. There have been many times that I bring something up to Dianna that I want to do and she’ll say she was just thinking that or Joce brings something forward to me and I’ll have had a vision about it. It boggles my mind. I love where we are right now with our craft. We literally start with a blank canvas of sheet metal and allow it to form into something magnificent. So we listen. We are open and we allow it to work through us. Within one sheet of metal is everything and nothing all at once. It holds all the possibilities that we don’t even realize are there yet. I love that we can take this flat, sort of dull, sometimes scratched up surface and cut it, sand it, shape it, stamp it, hammer it, sand it some more, and bang away on it, add words of inspiration and possibly a patina until this magical, beautiful love-soaked piece of adornment is created. It’s amazingly inspiring! With 20 years of jewelry creating experience, Dianna is a force of creative brilliance and knowledge. We have just launched into the soldering arena and she’s made it happen and taught us along the way. She is so gentle and kind. I am thankful that it’s jewelry that has brought us together for she is now not only a teacher and creative partner but also a dear friend to me. Jocelyn blows me away with her intention. I say I want to make purses and she brings back amazingly thought out and creative designs with purpose. Our purse line is partially upcycled which we all love. We love taking something that would be discarded and making it new again. She has taken skirts, jackets and pieces of scrap leather and transformed them into the most amazing bags! Thank god she said yes when I begged her to come work with me! She is one of my oldest and dearest friends and she just gets me. It’s an unspoken, soul connection we share. Personally, much of my inspiration comes from these beautiful women for it is our collective spirits that intertwine and mix and collide, taking our artistic expression to even greater heights. It is not one, but all of us and that’s the most beautiful part. It’s letting go of ego, opening your heart, listening, respecting, appreciating, allowing …. It’s trusting; trusting the process of this journey, the process that is actually much bigger than me. And if we are open and put our intentions to work, there really is nothing that cannot be accomplished.
I’m always drawn to the pieces that hold a message, an inspiration, something that causes us to pause and think and respond with ourselves and each other with a lightness of heart and being …. I know Dianna likes the patina pieces a lot and I would guess she would say leather but I can’t ask her as she’s in Italy right now! Jocelyn likes all the metal pieces because they are grounding and she likes mixing them up!
We have just recently launched our spring 2013 line! It’s all about fabulous color – Lemon Zest, Spring Green, Dusk Blue, Mustard Yellow, and Hibiscus Red. It’s also bangles and ultra skinny stacking rings and purses!
(AWD chose to sell their designs at Three Sixty Ecotique) Because Three Sixty rules!!! Both Lorna and Crystena have to be the sweetest gals and they have created such a wonderful, welcoming vibe with their boutique! Our designs also have a boho flair to them so I think they are perfectly matched in their sweet shop!
Thank you for sharing with us and taking the time to read. And a big thank you to the beauties of Ecotique for wanting to feature us! How thrilling! And Briana, thank you; you’ve been darling. We loved having you come to our studio and share and document our journey! We are blessed to live in this community and feel so deeply loved by all of you!!
Blessings & Light, Amy, Dianna & Joce
Photography by Briana Morrison
Sexi Seaweed’s collection of designer fashion jewelry is “Inspired by the Wild”, and handmade with passion in Northern California.
The siren behind the Seaweed is Amelia Mosher, island girl from Alaska turned urban mermaid. She credits Pacific Northwest Totemic Art for her interest in story-telling through creating unique and one-of-a-kind jewelry, integrating the properties and meaning of selected materials into the significance of each piece. She works with raw semi-precious gemstones, seashells and bone, feathers, hammered metals, and organic materials that evidence life.
Amelia uses her intuition to guide her aesthetic choices with intent to create jewelry that celebrate the ineffable cosmic beauty of the Wild.
The concept of Sexi Seaweed Jewelry was born from Amelia’s life-long enchantment with being out in wild places and the goal of inspiring others to fall in love with the Wilderness.
Awaken your chakras with organic handcrafted perfumes with sacred geometry symbols and added crystals. 7 special scents to align & open your chakras. Activate these special points on the body with with divine jewelry made with gold, silver & high quality gems and crystals that lay against the chakras. Come find one of a kind fun clothing recycled, hand made & fair trade. Beautiful crystals, tapestries, meditation pillows, Buddhas, and gigantic 5$ box of Irayz goods.
Come see both of these designers at the Offerings of The Sun, The Moon, and The Sea event this Saturday!
Greetings. My name is Jen Moon. I like to refer to myself as a creatress of adornments. I have been crafting and creating jewelry and accessories for nearly 20 years. About five years ago I was introduced to metal fabrication and soldering and this is where my focus has remained as the possibilities are endless!
My work is very elemental. I am drawn to natural materials like gemstones, feathers and metals. The mixed metal work I do is very earthy, especially when copper and brass are combined into a piece. It creates a very grounding and calming contrast.
There is a lot of roundness in the jewelry I make. The circle or hoop is a very feminine shape, representing protection, equality and oneness. The circle can be found in thousands of natural forms including the Moon, the Sun, and the Earth; the cycles of life and the seasons are all based on that rhythm and everything comes back around.
I am forever in awe of the natural beauty surrounding me. I use my talents and abilities to portray the energy and magic happening all around by turning it into something you can wear and feel.
I believe there is no limit to adorning oneself. Sometimes just a dash of sparkle or a pinch of mystery can liven up your mood and your outfit while other times its necessary to express ourselves with an exclamation point. I strive to make jewelry and accessories that are as unique and original as you. Have you ever seen the moon not live up to her name?
For a chance to chat with Jen Moon and view her work in person, come to our indie design event Offerings of The Sun, The Moon, and The Sea this Saturday!
My name is Elaina Dart. I am a local independent fashion designer in my lovely hometown of Chico, CA. My specialties are hand sewn dresses and tops made from repurposed materials, mostly vintage lace and chiffon. I also do a lot of hand beading on my designs. My aesthetic is very ethereal and feminine. My label is Pools of Laughter and I currently sell my designs on my Etsy site of the same name and in downtown Chico at Three Sixty Ecotique.
I began sketching dresses at 8 years old. I would sit in my room and imagine glamorous Hollywood actresses wearing my dresses to the Academy Awards. I would dress my little sister up in whimsical ensembles and put on fashion shows for my parents. I guess you could say I always knew what I wanted to be when I grew up. I started sewing and selling my designs about 7 years ago in a small local shop and at a couple of local festivals. Sewing and designing is my passion and I couldn’t see myself doing anything else. I enjoy making flattering sexy clothes that accentuate all of a woman’s favorite curves.
My inspiration comes from many places. Usually my designs just happen organically. When I find a beautiful base piece or a particularly unique piece of vintage lace or fabric it just starts to flow and come together. I have a pretty large collection of fabric and embellishments so when I’m in the process of working on a piece I have an array of things to pick from. My personal fashion muses are the supremely magical Stevie Nicks, and Clara Bow, the 1920′s silver screen actress who personified the glamorous opulence of classic Hollywood. As far as designer muses, Boue Soeurs, the French fashion house from the early 20th century has been a huge influence on my recent designs, as have Marchesa and Chanel.
My favorite piece currently is a black and raspberry dress that I have just completed. It was made from a vintage raspberry colored slip and the bottom half of a 1920′s beaded flapper dress that my mother in-law had and thought I could use. It took many painstaking hours to restore that piece so I could use it on this dress, but the outcome was well worth it. I added ruffle sleeves and various pieces of vintage lace until I felt it was done. I was really inspired by the upcoming Valentine’s Day holiday when I created this dress and now it’s just waiting for the right lady to wear it and wow her man!
360 Ecotique is my favorite store in Chico. I have been a customer at times and been behind the counters there at others. I have had my designs in there almost since they opened and am proud to have my pieces at such a creative and forward thinking store. They are always a step ahead with their vision for their business and what is hot in fashion at the moment. Crystena and Lorna are not only great business owners, but also good people and even better friends.
I am available for custom orders and love to do bridesmaid dresses for an entire group, or fabulous cocktail dresses for a special occasion.
Photography by Briana Morrison
We asked four local designers to put together a look that exemplified their personal style. From left to right we have: Mermaid Soup, Claire Fong, Rekindled, Fyrdundel’s Parlour.
Lady: Crystena Hemingway
Photos by erin lizardo